Flexible management of data is vital in the present, when data is a crucial element of marketing, analytics, consumer outreach and other elements that impact the business processes. It allows businesses to adapt to the changing environment and meet the evolving needs of their businesses, avoiding outdated data infrastructures that can hinder growth.
Data management is the process of collecting, integrating and conserving data so that it can be used by an organization’s analytical tools such as AI and ML. Data management employs techniques to guarantee high-quality, consistent data across all platforms and datasets. This includes master data management (MDM), which is the process of centralizing important data domains to maintain security, efficiency, and consistency.
Traditionally, businesses have used lakes and warehouses to structure their data. Many companies have discovered that these structures are restrictive, limiting their ability change and adjust to changing business conditions. This could lead them to fall behind their competitors who are better prepared to take advantage of new opportunities or avoid dangerous risks.
By embracing a flexible architecture such as the one provided by MarkLogic, organizations can improve their data management. This type of flexible architecture allows them to build a database of data assets and to query their contents using user-defined views, which allows users to access data in a meaningful way. MarkLogic’s flexible data architecture lets companies store any kind of data without being constrained by hierarchical schemas.
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